Social Networking Sites


Social networking sites help establish an individual or business’ identity and connects them to people all over the world.



Do you have a Facebook, Instagram, or Twitter? If so, then you are on a social networking site. Social networking sites can be defined as  any site that allows you to create a public profile that allows you to connect and interact with others.


Linkedin is a social networking site that allows individuals and businesses to extend their professional networks and create a professional identity.

Social networking sites are not just used to connect socially with friends, many social networking sites allow both individuals and companies to establish professional relationships like in the popular site, linkedin; Many scholars also turn to social networking sites in order to share their work and collaborate with other scholars.


self presentation and social connection

In her book, A Networked Self: Identity, Community, and Culture on Social Network Sites, ZiZi Papacharissi, explains that social networking sites attract so many individuals because they allow for self presentation and social connection.

Within a social networking site, self presentation is seen through the text, images, and other multimedia individuals decide to post. Through this self presentation, one’s self identity is formed. However, one’s self identity online is not fully shaped until it has been compared, defended, and adjusted after one experiences social connections.

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Social Networking Sites help connect individuals socially and professionally that otherwise would have never met.

The performance of social networking sites is focused around social connection. People go to Facebook to talk to friends or to Linkedin to speak to potential employers. The central idea around every social networking site is connection. These sites allow one to connect between a multitude of social spheres and authenticate their self presentation.

Social networking sites are essential in today’s digital world. Job interviews are now held online via skype, photos are stored on facebook instead of printed out, and one’s identity online can have major effects on how they are treated in person. Social networking sites now have major influence on one’s life, that is why It is important to take care of your self presentation and take advantage of your social connections.




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